| Titre : | Business and administrative communication | | Type de document : | texte imprimé | | Auteurs : | Kitty O. Locker, Auteur | | Mention d'édition : | 7th Edition | | Editeur : | Boston, Mass. : McGraw-Hill Irwin | | Année de publication : | ©2006 | | Importance : | XXX, 686 pages | | Présentation : | illustrations (col) | | Format : | 29 cm | | ISBN/ISSN/EAN : | 978-0-07-296446-2 | | Langues : | Anglais (eng) | | Catégories : | 600 Techniques (Sciences appliquées):651 Bureaux
| | Index. décimale : | 651.7 | | Note de contenu : |
I. The Building Blocks of Effective Messages
Chapter 1. Business Communication, Management, and Success
Chapter 2. Building Goodwill
Chapter 3. Adapting Your Message to Your Audience
Chapter 4. Making Your Writing Easy to Read
Chapter 5. Planning, Composing, and Revising
Chapter 6. Designing Documents and Screens
II. Letters and Memos
Chapter 7. Informative and Positive Messages
Chapter 8. Negative Messages
Chapter 9. Persuasive Messages
Chapter 10. Sales, Fund-Raising, and Promotional Messages
III. Interpersonal Communication
Chapter 11. Communicating Across Cultures
Chapter 12. Working and Writing in Groups
IV. Reports
Chapter 13. Planning, Proposing, and Researching Reports
Chapter 14. Analyzing Information and Writing Reports
Chapter 15. Using Graphs and Other Visuals
Chapter 16. Making Oral Presentations
V. Job Hunting
Chapter 17. Resumes
Chapter 18. Job Application Letters
Chapter 19. Job Interviews, Follow-Up Letters and Calls, and Job Offers
Appendixes
A. Formats for Letters, Memos and E-Mail Messages
B. Writing Correctly
C. Making and Communicating Meaning
D. Crafting Logical Arguments |
Business and administrative communication [texte imprimé] / Kitty O. Locker, Auteur . - 7th Edition . - Boston, Mass. : McGraw-Hill Irwin, ©2006 . - XXX, 686 pages : illustrations (col) ; 29 cm. ISBN : 978-0-07-296446-2 Langues : Anglais ( eng) | Catégories : | 600 Techniques (Sciences appliquées):651 Bureaux
| | Index. décimale : | 651.7 | | Note de contenu : |
I. The Building Blocks of Effective Messages
Chapter 1. Business Communication, Management, and Success
Chapter 2. Building Goodwill
Chapter 3. Adapting Your Message to Your Audience
Chapter 4. Making Your Writing Easy to Read
Chapter 5. Planning, Composing, and Revising
Chapter 6. Designing Documents and Screens
II. Letters and Memos
Chapter 7. Informative and Positive Messages
Chapter 8. Negative Messages
Chapter 9. Persuasive Messages
Chapter 10. Sales, Fund-Raising, and Promotional Messages
III. Interpersonal Communication
Chapter 11. Communicating Across Cultures
Chapter 12. Working and Writing in Groups
IV. Reports
Chapter 13. Planning, Proposing, and Researching Reports
Chapter 14. Analyzing Information and Writing Reports
Chapter 15. Using Graphs and Other Visuals
Chapter 16. Making Oral Presentations
V. Job Hunting
Chapter 17. Resumes
Chapter 18. Job Application Letters
Chapter 19. Job Interviews, Follow-Up Letters and Calls, and Job Offers
Appendixes
A. Formats for Letters, Memos and E-Mail Messages
B. Writing Correctly
C. Making and Communicating Meaning
D. Crafting Logical Arguments |
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