| Titre : | Business model generation : a handbook for visionaries, game changers, and challengers | | Type de document : | texte imprimé | | Auteurs : | Alexander OSTERWALDER, Auteur; Yves PIGNEUR, Auteur | | Editeur : | John Wiley & Sons, Inc. | | Année de publication : | 2010 | | Importance : | 278 p. | | Présentation : | ill. | | Format : | 19 cm | | ISBN/ISSN/EAN : | 978-0-470-87641-1 | | Note générale : | 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. | | Langues : | Anglais (eng) | | Mots-clés : | Business planning.
New business enterprises.
Strategic planning.
Business planning.
New business enterprises.
Strategic planning.
Innovationsmanagement. | | Index. décimale : | 658.4 | | Résumé : | Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. |
Business model generation [texte imprimé] : a handbook for visionaries, game changers, and challengers / Alexander OSTERWALDER, Auteur; Yves PIGNEUR, Auteur . - Canada : John Wiley & Sons, Inc., 2010 . - 278 p. : ill. ; 19 cm. ISBN : 978-0-470-87641-1 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. Langues : Anglais ( eng) |
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