| Titre : | The right-brain business plan : a creative, visual map for success | | Type de document : | texte imprimé | | Auteurs : | Lee Jennifer, Auteur; foreword by Chris Guillebeau., Auteur | | Editeur : | New World Library, | | Année de publication : | 2011 | | Importance : | xii, 223 p. : col. ill. | | Format : | 23 cm. | | ISBN/ISSN/EAN : | 978-1-577-31944-3 | | Note générale : | Includes bibliographical references (p. 205-207) and index. | | Langues : | Anglais (eng) | | Catégories : | 600 Techniques (Sciences appliquées):658 Gestion des entreprises privées et publiques:658.4 Applications de la gestion
| | Mots-clés : | Business planning.
Creative ability in business.
Creative thinking.
Entrepreneurship. | | Index. décimale : | 658.4 | | Note de contenu : | Starting from the top: the skinny on the right-brain business plan process and structure -- Crafting your business vision and values: where is your business headed, and what do you and your company stand for? -- Painting your business landscape: it's a big world out there; where do you and your business fit in? -- Getting the word out with marketing: find and connect with your perfect customers -- Managing the moola - color by numbers: develop a financial plan with fun and flair -- Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone -- Action planning - where the rubber meets the road: make your plan real with goals, strategies, and action steps -- Weaving it all together: put the finishing touches on your right-brain business plan -- Maintaining the magic and momentum: keep your right-brain business plan alive. |
The right-brain business plan : a creative, visual map for success [texte imprimé] / Lee Jennifer, Auteur; foreword by Chris Guillebeau., Auteur . - Novato, Calif. : New World Library,, 2011 . - xii, 223 p. : col. ill. ; 23 cm.. ISBN : 978-1-577-31944-3 Includes bibliographical references (p. 205-207) and index. Langues : Anglais ( eng) | Catégories : | 600 Techniques (Sciences appliquées):658 Gestion des entreprises privées et publiques:658.4 Applications de la gestion
| | Mots-clés : | Business planning.
Creative ability in business.
Creative thinking.
Entrepreneurship. | | Index. décimale : | 658.4 | | Note de contenu : | Starting from the top: the skinny on the right-brain business plan process and structure -- Crafting your business vision and values: where is your business headed, and what do you and your company stand for? -- Painting your business landscape: it's a big world out there; where do you and your business fit in? -- Getting the word out with marketing: find and connect with your perfect customers -- Managing the moola - color by numbers: develop a financial plan with fun and flair -- Corralling your creative cohorts: build a creative playground of business support so you don't have to go it alone -- Action planning - where the rubber meets the road: make your plan real with goals, strategies, and action steps -- Weaving it all together: put the finishing touches on your right-brain business plan -- Maintaining the magic and momentum: keep your right-brain business plan alive. |
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