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The art of innovation / Tom KELLEY 

Public ISBD Titre : The art of innovation : lessons in creativity from IDEO, America’s leading design firm Type de document : texte imprimé Auteurs : Tom KELLEY, Auteur; Jonathan LITTMAN, Auteur Editeur : HarperCollinsBusiness Année de publication : 2001 Importance : 307 p. Présentation : ill. Format : 23.5 cm ISBN/ISSN/EAN : 978-0-385-49984-2 Note générale : This title aims to help the reader discover the ten commandments of creativity in business and much more. Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is the design company responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the Internet. The company was challenged by American TV programme Nightline to redesign a traditional shopping trolley in just four days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so that you can move your trolley sideways. IDEO have a committed attitude to finding solutions through total immersion in the problem at hand. This book explores their unique corporate culture which encourages original and creative ideas to develop. Langues : Anglais (eng) Catégories : 600 Techniques (Sciences appliquées):658 Gestion des entreprises privées et publiques:658.4 Applications de la gestion Mots-clés : Creative ability in business --Case studies. Technological innovations --Case studies. Index. décimale : 658.4 En ligne : http://books.google.com.kh/books/about/The_Art_of_Innovation.html?id=R2pUPgAACAA [...] The art of innovation [texte imprimé] : lessons in creativity from IDEO, America’s leading design firm / Tom KELLEY, Auteur; Jonathan LITTMAN, Auteur . - [S.l.] : HarperCollinsBusiness, 2001 . - 307 p. : ill. ; 23.5 cm. ISBN : 978-0-385-49984-2 This title aims to help the reader discover the ten commandments of creativity in business and much more. Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is the design company responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the Internet. The company was challenged by American TV programme Nightline to redesign a traditional shopping trolley in just four days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so that you can move your trolley sideways. IDEO have a committed attitude to finding solutions through total immersion in the problem at hand. This book explores their unique corporate culture which encourages original and creative ideas to develop. Langues : Anglais (eng) Catégories : 600 Techniques (Sciences appliquées):658 Gestion des entreprises privées et publiques:658.4 Applications de la gestion Mots-clés : Creative ability in business --Case studies. Technological innovations --Case studies. Index. décimale : 658.4 En ligne : http://books.google.com.kh/books/about/The_Art_of_Innovation.html?id=R2pUPgAACAA [...]

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
114581	658.4 KEL	Livre	Library	Repository	Exclu du prêt
114582	658.4 KEL-1	Livre	Library	Shelf	Exclu du prêt
114583	658.4 KEL-2	Livre	Library	Shelf	Disponible
114584	658.4 KEL-3	Livre	Library	Shelf	Disponible